A quick glance at the website ranking checklist in 15′
I’ve compiled a 15 minutes checklist which will help you in setting your goal for higher website rankings in all the search engines. It includes both the positive and negative factors. I’ve sorted out the factors in descending order of importance.
Website Ranking Checklist
|Positive Factors||Negative Factors|
|Keyword presence in page title tag||<Keywords>||Keyword stuffing in pages|
|Keyword presence in page URL|
|Keyword density in page text|
|Keyword in H1 and H2 headings|
|Keyword in the beginning of page|
|Keyword in image ALT tags|
|Keyword in page Meta tags|
|Anchor text of inbound links||<Links>||Outbound links to bad neighborhood|
|Origin of inbound links||Cross-linking|
|Links from similar sites||Many outgoing links|
|Links from .edu and .gov sites|
|Anchor text of internal links|
|Relevant Description in Meta Tag||<Meta Tags>||Refresh Meta Tag|
|Relevant Keywords in Meta Tag|
|Absolute unique content||<Content>||Pages with Duplicate content|
|Good update frequency||Invisible text in a page|
|Age of content||Making Doorway pages|
|Poor coding or design|
|Website Accessibility||<Misc. Factors>||Misused Redirects|
|Website Sitemap (html & xml)||Flash|
|Total size of website||Hosting downtime|
|Age of website|
|Top-level domain (TLD)|
Some of the terms mentioned here require a detailed study to understand their importance in the search engine optimization techniques. Apart from that, always try to make a page for the user benefits. It will make search engines happy and they will rank you better for the good user experience from that page.
If you find any other strong factors which affect website ranking, don’t hesitate to share with me and I’ll put it right here with your name and url.
I’m not god. I may miss something.