Supplementary result - google concept

Recently the most hot topic of discussion in SEO world is the introduction of Google’s supplementary index. Google created this index beside its main index in order to refine its search results for better visitor satisfaction as Matt Cutts, the renowned Google engineer uttered.

For understanding the concept, one should ask the following questions:

What are supplementary results?
What are omitted results?

Supplemental results are those pages that google finds inferior to more relevant pages of your website under Google index. Google used to maintain a secondary index to show those pages in search results in return to most blurred search queries. The main intention behind the concept is to get rid of unimportant pages from appearing in search result for popular search queries, thus refining the quality of the search.

Omitted results are those pages which are even less relevant than the supplemental results. These pages are generally hidden in the SERP.

How should you find your supplemental pages?

Go to Google, then type site:www.yoursite.com *** -view (replace ‘yoursite’ with your domain name) in the search box and hit the search button. Start surfing the result pages and you will certainly notice results written as ’supplemental results’ in green font. You can also check the same in google’s 43 datacenters here.

Possible reasons for Google to determine supplemental pages

The pages with less percentage of unique content can go as supplemental page. That means Google considers that page to be of less importance with duplicate content.
The pages like doorway pages with less or no incoming link popularity. This is because google also judge the importance of pages in terms of link popularity. Pages with high link popularity are important to google as per their logic that a good relevant page will get links automatically.

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