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Social Media – a brief idea

Social Medias in the internet have become a good way of marketing your product and services and you can target huge traffic received by some of those kinds of social websites. It is a big innovation in the world of web technology that helps people to share content, knowledge, opinions, thoughts and experiences, medias (images, audio, video) among themselves. Now if I ask you to define “Social Media”, it will be a tougher job for you to define it in a comprehensive way. Here the question comes

“What is social media?”

Let me give you the working definition. Social Media can be best understood as a group of new kind of online media which share all or most of the following characteristics:

  • Community Participation – People from different castes and religions with a common objective and interest form community and participate in various related discussion.
  • Open platform – Anyone can access content and use it without any barrier.
  • Conversational – People have conversation on various topics and put their individual thought.
  • Communication and connectivity – Most medias are well connected through links and combine themselves with different kinds of medias in one place.

Different kinds of Social Media available in the web

The most popular kinds of social media available in the web are content communities, blogs, social networks, forums, wikis, podcasts etc.

Content Communities organize and share particular kinds of content For example, flicker shares photos, del.icio.us shares bookmark links, youtube shares videos.

Blogs are online journals where you can share your views and thoughts. It has become the most popular social media now a days. Your most recent entries come at the top of your blog.

Social Networks allow people to build personal web pages and then connect with friends to share contents and also communicate with them. Myspace is the best example of a big social network.

Forums are the place of online discussion on certain topics or interest. For example, Ubuntu Forums is a help and support forums for ubuntu linux.

Wikis websites allow people to add or edit content or information where contents or information act as a communal document. Online encyclopaedia is the best example of wiki based website.

Podcasts websites make audio and video files available by subscription through services like Apple iTunes.

Hope the above information will give you brief idea on the concept of social media. I will try to document the websites category wise in my next posts. If we can create a network of 8-10 people who will be solely working in those websites, we will be able to redirect lots of visitors to our websites.

[tags]social media, social marketing, arindam[/tags]

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12 Comments»

  1. Comment by Rhituparna Ganguly — September 17, 2007 @ 4:21 am

    A very informative post indeed!The concept of marketing itself involves society to a great extent and that media plays an important role to let marketing going at the social level was a known fact to me.But the concept of “social media” despite being a concept in practice since 1971 was not very clear to me till i read this post.The entire concept has been represented in such a lucid manner that any lay man can get a grip of the concept by just glancing over it.Moreover the information you conveyed would be of great help to me.Eagerly waiting for some more interesting posts…..Great!

  2. Comment by abhirupa — September 17, 2007 @ 4:59 am

    Yes the post indeed throws light on the term called “social media”

  3. Comment by Rana deep Bhattacharyya — September 17, 2007 @ 5:19 am

    Indeed arindam da,being a fresher in this industry I was little bit confused about the terms and terminologies.But reading about this post it made clear to me what we are going to do and the motive behind marketing.please post some more like this.it will be very helpful for us.

  4. Comment by arnab — September 17, 2007 @ 5:20 am

    It was a wonderful piece of information for beginners like me in this field.Most importantly we now know which sites to look for what information….

  5. Comment by Sunny — September 17, 2007 @ 7:19 am

    Quite informative. Thanks for sharing the idea on Social Media.

    Sunny

  6. Comment by Abhijit — September 17, 2007 @ 11:53 am

    I like this post…social media is not a new concept but these days its really high on demand

  7. Comment by arin2u — September 17, 2007 @ 5:59 pm

    thank you all for your support and encouragement. I feel very satisfied. :)

  8. Comment by Anirudh — September 18, 2007 @ 4:28 am

    very informative post…Social Media can be a very handy marketing tool if used properly.

  9. Comment by Debashis — September 18, 2007 @ 4:51 am

    Really informative post Arindam. Now a days people want to propagate their creation on web but don’t know how to do actually.

    Social Media is a good medium to step in. Thanks for your effort.

  10. Comment by Anand — September 18, 2007 @ 10:38 am

    Good post indeed. Social media is the buzz word in the world wide web now. People just seem to love the way it functions. Be it through blogs, community based forums, etc people are liking the concept of connectivity through this medium. Orkut is also a perfect example.

    Look forward to reading more of your posts. :)

    AK

  11. Comment by Fannie Niedzielski — July 10, 2010 @ 5:50 am

    It absolutely was really useful. thank you so much for posting. I will share it with my friends. Many thanks

  12. Comment by seo services consultant — December 1, 2010 @ 7:50 am

    Good post this post explains what social media is. thank you so much for posting. I will share it with my friends. Many thanks

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