As you know, with the increasing use of internet all over the world, internet marketing is becoming more popular phase in overall business development. Nowadays, companies have felt its importance. Investors are looking for every online opening through which they can generate traffic and business for themselves. They are launching unique online marketing campaign to attract visitors everyday. But with the point of time, it has been seen that due to lack of time, resource, knowledge or expertise (I’d not say money/capital is the factor because I see them investing more bucks in it), they are unable to meet their target/result. I’d suggest them to opt for a popular/certified internet marketing company for outsourcing their online marketing campaign.
I was going through Ebrandz and their internet marketing services. If you want to go for an absolutely affordable and cost effective outsourcing service as compared to others, you must opt for Ebrandz. With over 1200 clients spread all over the world, Ebrandz is best known for consistent track record of delivering results for its clients in time.
Their major services include search engine optimization, pay-per-click campaign management, affiliate management, social media optimization.
Basic price quotes:
They have listed their pricing quotes in terms of (silver, gold) plans. Some of their basic pricing quotes are as follows:
- Search Engine Optimization - INR 49,000 for 6 month
- Pay-Per-Click Management - INR 12,500 per month
- Affiliate Management - INR 9,000 per month
- Social Media Optimization - INR 49,000
Professional Certifications:
- Ebrandz has been certified as a Adword Qualified Company by Google
- Milind Mody of eBrandz Inc has been recognized as Yahoo Search Marketing ambassador.
- Prasanna Mody of eBrandz Inc is now a Microsoft AdExcellence member.
So if you want to go for strategic and cost effective internet marketing solution for your business, you should always opt for a certified company and Ebrandz Inc satisfies all the qualifications to be a top notch internet marketing company in the world.
You know how important incoming links become in affecting search engine ranking for a particular keyphrase. Time is limited and you need to achieve good result in quick time. I’ve tested various link building tips over the years and found the following 13 ways that can have killer effect on your search engine ranking.
But before that, always keep in mind that search engine likes quality incoming links and you need to build link trust. Don’t go for spam links.
So, your primary objective will be
- To get links with anchor text of keyphrases that you target.
- To get links with related and polynyms keyphrases as anchor text.
- To get links that look natural and with no patterns.
Read more…
In the web, there are lots of websites that provide free themes/templates for blogs. When you browse them, you may be confused while choosing one for your blog. There are some which attract your eyes with great color combination. Some may be designed as per the technical requirement. Some are full of colorful images. The requirement changes with the objective/purpose/subject area of blog. But there are some common elements of a perfect theme or template.
From human perspective:
1. As many of you know that visitors don’t read contents of a page. They simply scan it at a first glance. So you need to represent your content in such a way that user can find easily what they are looking for. For that, your theme/template should have:
- Good visible navigation.
- Systematic ordering of information in a logical way.
- Use of different font style and font faces.
- Use of proper colors and style to differentiate between two objects.
- Use of brightness/darkness of objects and background.
- Good neat and clean appearance at first glance.
2. A blog theme/template provider should have plenty of room for the users feedback. If they are able provide prompt support to the users and make continuous improvement in the look and working of the the theme/template, the users will be happy.
From technical perspective
3. HTML and CSS validation is just like keeping the code of your theme/template syntactically correct. To check if the html is validated, use W3C Validator and CSS validator to validate style sheet. It’s difficult to say if it is required for search engines or not because a number of top ranking websites do not have validated markup and css. But search engines can read CSS. So you can stop them catching you spamming (by hiding your text) with the css.
4. The theme/template you choose should have good compatibility with different web browsers specially the popular ones like Internet Explorer, Firefox, Opera etc. People also use different screen resolution (most viewed: 1024×768) for viewing web pages. For that, a liquid layout (that fits well in any resolution) will be an ideal one for increasing the usability.
5. A good theme or template has verbose comments in the code section to understand the starting/ending and reason for using the section. Perhaps you may need to change something after 1 year, you can be sure of where you are making the change based on the written comments.
6. If you are using wordpress blog, check if the theme is widget-ready. This option will help you adding/modifying/deleting contents easily.
7. A good theme always has a customized 404 page. You can get an idea of visitors experience when they land up to a 404 page. You can always put a search box and a contact form in that page to help visitors navigate to your other pages.
8. A good theme should have a search-engine friendly layout to help better indexing of a page. If you want search engines to crawl you keyword specific content to meet the keyword proximity demand.
[tags]blog theme design, elements of good theme, arindam[/tags]
Few days back I went through DP forums and found Matt explaining about the quality of directories. The basis of judging the quality of a directory seems quite logistical to me. But I wondered how google is achieving it. I agree that Matt and his bots are smart and intelligent enough. But I also believe everything can’t be automated.
Do they use a manual editor to scan all the directories to check the following criterias?
“Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.”
“If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site.”
I know you are feeling worried and even I’m too. :-S
Regarding this comment,
What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
All I can say, there are lots of directories available in the web (newly launching also) with a sole objective of manipulating links and website traffics, earning through ads etc. We need to be on the safe side while submitting in those directories:
1) Check for authentic page rank of the site. I used "authentic" because webmasters use fake pagerank.
2) Check for the number of quality backlinks for the directory in yahoo.
3) Check for quailty of websites listed in the same or relevant category based on your website theme or topic.
4) And last of all, check if the directory follows a proper review process (not automatic listings) to list your website.
Nothing is a rule of thumb in SEO but sticking to above rules may benefit your website as google thinks the websites that passed through this test/review are really good websites and can be ranked higher in the SERPs.
[tags]quality of directories and Matt, Matt Cutts explanation, Arindam[/tags]
This is Arindam aka arin2u. I love blogging. I'm a SEO guy and gathering knowledge on internet marketing & Search engine optimisation is my target bcoz I find this field very dynamic. If you have any queries feel free to contract via the form. Also providing site building, web design and SEO services.
