I’ve compiled a 15 minutes checklist which will help you in setting your goal for higher website rankings in all the search engines. It includes both the positive and negative factors. I’ve sorted out the factors in descending order of importance.
Website Ranking Checklist
|
| Positive Factors |
|
Negative Factors |
| Keyword presence in page title tag |
<Keywords> |
Keyword stuffing in pages |
| Keyword presence in page URL |
|
| Keyword density in page text |
|
| Keyword in H1 and H2 headings |
|
| Keyword in the beginning of page |
|
| Keyword in image ALT tags |
|
| Keyword in page Meta tags |
|
|
| Anchor text of inbound links |
<Links> |
Outbound links to bad neighborhood |
| Origin of inbound links |
Cross-linking |
| Links from similar sites |
Many outgoing links |
| Links from .edu and .gov sites |
|
| Anchor text of internal links |
|
|
| Relevant Description in Meta Tag |
<Meta Tags> |
Refresh Meta Tag |
| Relevant Keywords in Meta Tag |
|
|
| Absolute unique content |
<Content> |
Pages with Duplicate content |
| Good update frequency |
Invisible text in a page |
| Age of content |
Making Doorway pages |
|
Poor coding or design |
|
| Website Accessibility |
<Misc. Factors> |
Misused Redirects |
| Website Sitemap (html & xml) |
Flash |
| Total size of website |
Hosting downtime |
| Age of website |
|
| Top-level domain (TLD) |
|
Some of the terms mentioned here require a detailed study to understand their importance in the search engine optimization techniques. Apart from that, always try to make a page for the user benefits. It will make search engines happy and they will rank you better for the good user experience from that page.
If you find any other strong factors which affect website ranking, don’t hesitate to share with me and I’ll put it right here with your name and url.
I’m not god. I may miss something.
Bye friends……
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Today one of my friend knocked me and informed that he is very happy to get one referral link to his new website but when he types the url of page (from where he got the link) and presses return/enter key, he finds that the page url changes from http://www.example.com/ to http://www.example.com/root/home/. He was shocked to notice the unexpected change in the url. My friends, this is simply an url redirection.
He raise the question
why webmasters uses URL redirection
Possible reasons
Human Error: A trend is observed that people tend to forget big domain names and often end up in typing the wrong one. They also make typing mistake. So taking into consideration the human forgetfulness and error, often webmasters use short/simpler form of urls for redirection to the original url of the website, thus keeping the website traffic.
Moving a site to a new domain: If a webmaster wants to change his domain name say for specific business reason, he can use url redirection to keep his visitors in his website. It is quite possible that his website has got many incoming links from other websites or many people have bookmarked his websites. So he will set a redirection to his new url without loosing visitors. Search engines with also detect the new url.
To balance Traffic load or bandwidth usage: Webmasters often redirect url to a less traffic site in order to reduce the traffic load or website bandwidth usage of the existing high traffic site.
Search engine manipulation: Webmasters try to show popular search terms on page to search engines but redirect their website visitors to a different page. They often try to steal the page rank of one page and use it on the redirected page.
N.B.: Search engines now a days become smarter to identify such manipulations and take necessary actions (reduce ranks or ban) with the websites that employ such techniques.
Technical needs: Web tech guys use descriptive parameters in the urls like session information, transaction route etc for running applications properly. That’s why you may notice that the url is getting changed keeping the content same.
These are the reasons why webmasters use url redirection. I mailed all the above reason to him. Hope he’ll be satisfied. Do you like this info?
[tags]url redirection, site redirection, domain redirection, arindam[/tags]


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