Matt Cutts explaining about directory quality
By arin2u | October 7, 2007
Topics: Internet Marketing, Search Engines |
Few days back I went through DP forums and found Matt explaining about the quality of directories. The basis of judging the quality of a directory seems quite logistical to me. But I wondered how google is achieving it. I agree that Matt and his bots are smart and intelligent enough. But I also believe everything can’t be automated.
Do they use a manual editor to scan all the directories to check the following criterias?
“Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.”
“If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site.”
I know you are feeling worried and even I’m too. :-S
Regarding this comment,
What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.
All I can say, there are lots of directories available in the web (newly launching also) with a sole objective of manipulating links and website traffics, earning through ads etc. We need to be on the safe side while submitting in those directories:
1) Check for authentic page rank of the site. I used "authentic" because webmasters use fake pagerank.
2) Check for the number of quality backlinks for the directory in yahoo.
3) Check for quailty of websites listed in the same or relevant category based on your website theme or topic.
4) And last of all, check if the directory follows a proper review process (not automatic listings) to list your website.
Nothing is a rule of thumb in SEO but sticking to above rules may benefit your website as google thinks the websites that passed through this test/review are really good websites and can be ranked higher in the SERPs.
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This is Arindam aka arin2u. I love blogging and I do it in simple ways. I like learning new things. SEO, internet marketing are my niche fields.
Thanks for the info. All in all, it is definitely very important to be careful while to directories as it can turn out to be a make or break for your website. Listings in quality directories do certainly help a lot, and i have seen that myself.
Bottomline, we gotta avoid those bad apples and submit to the better ones.
Anand
Thanks for the information, it will surely help us.
Thanks for this useful information.
It has cleared some doubts and has provided a guideline regarding directory submission specially for new users like me.
Thanks for the info , Directory submission requires a lot of care which is evident from the points you made.We will keep that in mind in the future.
Thank for this unique and important post on Directory submission post it will surely help me as I am very much new to this concept and with the help of this kind of posts I can minimize my mistakes and learn quickly….Thanks again
This information give us good conceptions regarding directory submission.
A very informative post.Thanks for your information.Pls keep updating us with such informative posts.
Really a good post on SEO issues. Directory submission is one of the most important job to create awareness about your site. This is not only true in SEM respect but also in terms of visitors coming to your site. Google engineers have always given priority to user experience. Accordingly they have given their efforts to modify the search pattern to meet the highest user satisfaction.
I think your serious thoughts about what Matt had discussed upon quality of directories, will surely guide us how we can get maximum benefit from directory submission. Thanks a lot for such a good article.
It will help IMA people specially those who are new in this line. It’s published so well about SEO (Search Engine Optimization) and other misc. topics about Web which will surely help us.
Thanks for publishing such an nice article.
Very Good article for directory submitter.
This article is bound to help many people and also make them understand the importance of checking the quality of the directory before submission
Excellent tips. Thanks!
Thanks for your information