3 killer tips – increase/improve website conversions

Filed under: Internet Marketing | 4 Comments »

Have a look at what Matt Cutts said on search engine ranking for 2009

Cutts said, “I’m not sure I would say ranking is dead but it’s not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It’s great if you’re ranking for a phrase but unless that leads to sales that doesn’t help you very much.”

“The challenge is not to pay so much attention to ranking, pay attention to traffic, pay attention to conversions and keep building good content and don’t worry about ‘can I show people that I rank number one for my trophy phrase.’”

You have a website to sale your products. Now what will be your primary objective? I know your answer will be to increase or improve your website conversion. The normal website conversion rate is believed to be in between 1-5% on an average. Say you have 2000 visitors per day, your optimum conversion rate lies between 20 to 100.

This is not at all an easy job man. Following tips can help you learn how to increase or improve website conversion:

Know your Unique Selling Point (USP):

The most important thing you should be aware of is your unique selling point (USP). Suppose You are selling a product now which other companies are already selling and have considerable amount of customers. Just think why a customer should buy from you. This is the question the answer of which most of the companies are not clearly aware of and are lacking in gaining the confidence of potential customers. Your USP will be what you set apart from your competitor. Explaining it simply, just ask yourself these two questions:

Do your products have unique features that people have never founded anywhere?
Are you providing unique services to your customers?

Increase trustworthiness

Keep the User Informed with your daily product updates through newsletters.
Be clear, open and honest to tell users why they should buy from you.
Have a Clear money returns Policy.
Offer different Payment Options.

Increase accessibility and usability

Don’t Waste Time of users. Make the call-to-action button clearly visible without having to scroll; don’t bury it under pages of information. Consider using tabs or a pop-up box to consolidate information. Don’t discourage visitors by requiring registration to your site.
Speak your customers’ language. Clearly state your key message using as few words as possible. Use summary descriptions, sub-headings, bulleted lists and short paragraphs. Adopt a standard one-column format for easy reading.
Design and optimize the page. Make navigation choices obvious, Provide intuitive error messages. Design your site with a clear hierarchy with color and contrast for easily legible text. Use meaningful and high-quality graphics. Use color to distinguish between visited and unvisited links.

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4 Comments»

Comment by The Wizard — January 21, 2009 @ 2:32 am

You know I have to aplaud you so many SEOs miss the point of usability.

Get the traffic, great but as you say we have to convert it. Social Media is a great tool and I have found the conversions higher due to the fact there is already a client business interaction
Comment by arin2u — January 22, 2009 @ 12:28 am

Agreed!! we also run PPC campaigns in our office to get targeted traffic.
Comment by David Leonhardt — January 23, 2009 @ 12:17 am

Indeed, it is not just defining what sets you apart…you have to make sure that what sets you apart is what your target audience wants. That is sometimes tougher than it looks. It is better to be what your customer base wants than to be unique. If you can be both, that is of course best.
Comment by arin2u — January 28, 2009 @ 11:16 am

Yes David agreed. But my point is “Your USP will be what you set apart from your competitor.” Everyone will be doing the same thing as we do to satisfy the users/customers. The point is to make it unique and that’s really a tough job as you said.