I hope most of you know about link building and its importance in the world of internet marketing. There are plenty of resources available on the web which teaches about link building. From my work experience, I’m trying to document the basics of link building and transform it into an e-book form. I’m making it short and easy to understand for you. I hope this e-book will enable you to start of your initial link building campaign effectively.
1) Why to depend on the SEO companies for getting incoming links?
2) Why to invest dollars on link building campaign?
I always believed in “Do-it-yourself” link building as you can be the best judge of your requirements and capabilities. I’ve not planned for the title of the book till now. You may know it in the next update. 
You may now question why to read your book as there were plenty of resources available online and offline. The reason is I’ve tried to collect and document all the required information chronologically, thus making it a complete non-commercial resource only for acquiring knowledge. so Please wait…..
I’m back in blogging after couple of months with daily busy schedule. After finishing my work now I manage to make time for blogging. There were so many considerable changes happened in my niche fields. Now I have to go back foot and recollect everything. What about all my blogger friends? I feel like they always do well. I hope I will also continue doing good with blogging and sharing information and knowledge.
Have you Googled yourself lately? No really, check out the results. With the open web eco system that has grown to over one trillion pages it is nearly impossible to control what is said about you online. One such company that spends thousands of dollars advertising can’t even protect their own good name.
If you do a search query for reputation.com the suggested search shows that there are a lot of results from both people searching as well as writing about the “reputation.com scam”. This type of reflection just goes to show you how hard it is to manage a positive online presence.
Luckily there are a few solutions out there that can be done. The biggest is to start off by researching some of the most popular social networking sites out there. To find the list of these sites you can go to Knowem.com and see right on the homepage that you can register profiles on the most popular sites such as Reddit, Facebook, Twitter, Linkedin, Eventful, Foursquare, Digg, Gather, Tumblr, and Flickr.
All of those sites are incredibly beneficial when you sign up for a profile since they allow you to have a presence on a well-respected and authoritative website that can no longer be branded by one of your competitors.
If you are looking for somebody else to solve the problem of suppressing negative and undesired results than you can turn to the web reputation management experts at ProfileDefenders.com who are the only firm that we have found thus far that guarantee their work with a 100% guarantee that if they don’t get the job done than you don’t pay. Risk free reputation services are sure to be a growing trend as more and more business owners and high profile individuals want the security of knowing that they can sleep at night because their good name is being protected.
Search around and see what your web presence is like today. Is it positive, negative, or neutral? No matter what protecting the way others see you online should be an utmost priority.
I’ve compiled a 15 minutes checklist which will help you in setting your goal for higher website rankings in all the search engines. It includes both the positive and negative factors. I’ve sorted out the factors in descending order of importance.
Website Ranking Checklist
|
| Positive Factors |
|
Negative Factors |
| Keyword presence in page title tag |
<Keywords> |
Keyword stuffing in pages |
| Keyword presence in page URL |
|
| Keyword density in page text |
|
| Keyword in H1 and H2 headings |
|
| Keyword in the beginning of page |
|
| Keyword in image ALT tags |
|
| Keyword in page Meta tags |
|
|
| Anchor text of inbound links |
<Links> |
Outbound links to bad neighborhood |
| Origin of inbound links |
Cross-linking |
| Links from similar sites |
Many outgoing links |
| Links from .edu and .gov sites |
|
| Anchor text of internal links |
|
|
| Relevant Description in Meta Tag |
<Meta Tags> |
Refresh Meta Tag |
| Relevant Keywords in Meta Tag |
|
|
| Absolute unique content |
<Content> |
Pages with Duplicate content |
| Good update frequency |
Invisible text in a page |
| Age of content |
Making Doorway pages |
|
Poor coding or design |
|
| Website Accessibility |
<Misc. Factors> |
Misused Redirects |
| Website Sitemap (html & xml) |
Flash |
| Total size of website |
Hosting downtime |
| Age of website |
|
| Top-level domain (TLD) |
|
Some of the terms mentioned here require a detailed study to understand their importance in the search engine optimization techniques. Apart from that, always try to make a page for the user benefits. It will make search engines happy and they will rank you better for the good user experience from that page.
If you find any other strong factors which affect website ranking, don’t hesitate to share with me and I’ll put it right here with your name and url.
I’m not god. I may miss something.
Bye friends……
This is Arindam aka arin2u. I love blogging. I'm a SEO guy and gathering knowledge on internet marketing & Search engine optimisation is my target bcoz I find this field very dynamic. If you have any queries feel free to contract via the form. Also providing site building, web design and SEO services.
